Member-only story
3 Traits High-Performing Weed Writers Need For Successful Interviews
I’ve been writing about weed for the past 10 years:
- As a staff writer for countless cannabis publications
- As a consultant for both product-touching and ancillary businesses.
- As an agency contractor handling larger clients with specialized needs
- As the editor-in-chief of an independently-published cultivation magazine
These experiences have opened doors to celebrities, founders, executives, and industry experts.
~~~
Sometimes, it’s a 5-min chat without so much as a toke.
Other times, it’s an 8-hour interview-turned-dab-sesh.
~~~
Gotta be prepared for anything.
Which is why, over the years, I’ve found the following 3 traits to be the most important tools for writers in cannabis:
~~~
Trait #1. Ability to write.
You’d think this is a given, but it’s a HUGE advantage to know how to write well.
Doing so will immediately set you apart (though that advantage will be short-lived as more qualified writers enter the industry every day…
