3 Ways Digital Assets Increase Your Worth as a Cannabis Professional
After 10 years, I’m FINALLY meeting cannabis pros that understand this:
Just doing something for years and years isn’t enough.
You’re leaving money on the table if you aren’t turning your experiences, your knowledge, your expertise into assets.
3 Ways Digital Assets Increase Your Worth as a Cannabis Professional
#1. Credibility:
You know what’s better than a business card? A book. Or a course. Or a newsletter. An asset. Something that demonstrates value beyond followers.
#2. Passive Income:
Consulting, speaking, live events…all make money from your experience. But they all require time invested for every single $ generated. Active income can be hard to scale. But assets, especially digital assets, are built once, and sold forever. (An upfront investment that costs next to nothing to sell forever).
#3. Warm Leads = More Clients.
Prospects need to see value before committing. (See #1, assets establish credibility.) But assets are also tools. You can use them as part of your sales process, a freebie to convince, or a bonus value-add: “I actually wrote a best-selling book on this same topic, let me add that at no charge.”
