Stop assuming you’ll fail.

When learning something new, especially something new that is perceived to be difficult, it is common to have a “fall back” or “Plan B” option.

We want to run a mile, but we know we can walk the second half if we need to.

We want an A+ on the test, but we’ll settle for a B+.

We want to get good at cloning, but we’ll try selfing instead.

We want to learn something that will challenge us, but we acknowledge that we may not be up for the challenge, and we make a backup plan “just in case”.

It is ok to acknowledge your limits, but challenging those limits is the only way to grow. And planning for failure stunts that growth. I’ll give you an example.

At one of my client meetings, we were discussing genetic preservation and the topics of cloning and selfing came up.

For those that may be unfamiliar, cloning is the process of propagating a clipping from one plant, creating a separate, but genetically-identical plant…


Put your money on green.

Have you ever wondered how to invest in cannabis?

Since joining the industry, and with increasing frequency as I’ve published more content, I am regularly asked about ways to invest in this space.

Previously, I’ve advised against it (and I still would put it in the high risk category if you’re a more cautious investor). But, over the years, I’ve found that there are three primary ways to invest in the trend of cannabis.

First things first: this is not financial advice.

Start by talking to your financial advisor is a great start. If you don’t have a financial advisor, you can also invest from your phone using any number of apps. …


Competition fosters collective growth.

Today, we’re talking about The Grow-Off and the issues that people in cannabis have with competitions.

Let me start by saying that I am in no way affiliated with this competition other than my paid entry as a competitor.

What is the Grow-Off?

The Grow-Off is a friendly cannabis cultivation competition among home growers and caregivers (as well as licensed facilities, but that’s a different category) who all start from the same genetics (two clones each). Competitors’ final harvests are judged by a lab for cannabinoid and terpene potency, and the highest scores take home the prize.

But not everyone in cannabis is a fan of grow competitions, or competitions in general.

People say entry…


Demonstrate daily how Cannabis broadens life’s possibilities.

As a cannabis professional, and even as a cannabis consumer, it’s easy to forget that you are not the subject; the role cannabis plays in life, your life, is.

Your daily efforts and actions are a glimpse into possibilities attainable through cannabis, however different that may look from one person to another.

Be the vehicle not the destination.

There is an inherent responsibility to your life with cannabis.

You are the vehicle.

You are the window.

People in your life see you as an example of what is and what could be.

For years, people saw cannabis consumers as couch-ridden slackers; people whose main aspiration was simply to get high.

Destination:

Cannabis’ role in life is to get people high.

Vehicle:

Cannabis broadens life’s possibilities.

For some that means being able to get out of bed in the morning or overcome chronic nausea. For…


Taste the rainbow, man.

Today, we’re talking about Wrigley and Skittles. You know, the giant candy corporation that launched a multimillion-dollar lawsuit against a pot brand?


There is no “right” way to enjoy.

Image Source: Maxim; Getty Images

Now that the haze of the holiday has worn off, I wanted to address the mistaken belief that there is a “right” way to enjoy your favorite pastime, whether it’s cannabis, bourbon, or otherwise.

There is no “right” way to consume.

Sure, you can have standards. Sure, you can have preferences. But that doesn’t make your standards or preferences any more “right”, valid, or otherwise. Nor does it justify your judgment of a fellow consumer.

Let me explain.

As I’ve mentioned, I’m currently reading Pappyland by fellow Mizzou J-School Alum Wright Thompson (ESPN).

The book explores the history of sought-after…


If you follow me on any of my social accounts (Twitter, Instagram, Facebook, LinkedIn), you’ve likely seen at least one post recently about BitClout and you may be wondering what it has to do with cannabis.

As a cannabis co-author and content creator, I am truly excited about the possibilities of this crypto-based, cannabis-friendly social network.

But, before we dive into the weeds, let’s start with a crash course in crypto:

“As long as it stays above $1,000, it’s relevant.”

That’s my former “plug” telling me in 2012 that BitCoin (BTC) was about to take off. The obscure web currency used on the dark web was coming into the mainstream. And now was the time to take advantage.

It would be eight years before I took the plunge.

My introduction to cryptocurrency began like most: The Silk Road in the early 2010s.

Context…


Blunts are not a safe alternative to cigarettes.

I’ve been a blunt smoker since my first puff of pot more than a decade ago.

I love blunts.

But blunts aren’t healthy.

It pains me to say that.

Blunts aren’t healthy.

But we knew this, right?

Even as an avid blunt smoker and past cigarette smoker, I’m among the first to say something like,

“Well, that’s why I gut the blunt, I’m only using the outside wrapper.”

…Or…

“Well that’s why you have to put a whole eighth in a wood; gotta overpower the tobacco.”

The fact of the matter is…


Anyone that says buying clones is better than buying seeds is lying.

Most arguments in favor of clones ignore recent advances in seed making. They say:

  • Clones are more accessible than seeds.
  • Clones are cheaper than seeds.
  • Clones are more homogenous than seeds.
  • Clones eliminate the risks of male flowers.
  • Seeds require more space and time to grow.
  • Feminization is not 100%.

The cannabis industry has come a long way since the 1970s, and so have the seeds.

1. Accessibility of clones does not mean that they are better.

When I moved to Colorado five years ago, most dispensaries sold clones, but seeds were hard to find (only a handful of approved seeds existed in METRC (the most common seed-to-sale system in cannabis).


The goal of any room is to add value to your audience.

(Photo by Thomas Trutschel/Photothek via Getty Images)

When people join a room on Clubhouse, they are looking for value. That can be social in nature, but they want to take something away beyond friendly follows and pleasantries.

Some prep is required to do this effectively, but this easy 4-part formula will set your room up for success.

Ideally, you’ll want to identify your main speakers (think “panelists”) prior to starting the room so that you can schedule the room and email participants in advance. …

Ben Owens

Marketer, Writer & Consultant. CannaVenture® Founder.

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