Don’t Overcomplicate It: 6 Steps To Building Reach on LinkedIn

Ben Owens
2 min readFeb 1, 2024

Most people overcomplicate their content strategy.

Especially when it comes to LinkedIn.

But, for the last 12 months, I’ve done the opposite.

I’ve been posting (almost) daily.

Keeping things simple, digestible, approachable.

Picking a balance of topics that I have experience in, am learning about, or simply fascinated by.

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Ben Owens

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