Why Adding Cannabis To Your Name Won’t Be Enough Post-Legalization

If your business relies on prohibition to succeed, you’ll need to pivot to survive.

Copycats & Specialists: The Difference Between Exclusion-Based and Niche-Based Ancillary Cannabis Businesses (And How To Spot The Winners)

Legal cannabis did $17B in revenue in 2020, and is expected to do $30B by 2025.

For every legal cannabis business, 8–10 ancillary cannabis businesses supporting it–from consultants to staffing firms to nutrient suppliers and grow equipment manufacturers.

Ancillary cannabis refers to businesses that are not product-touching.

As more markets go legal, more ancillary businesses continue to pop up with “Cannabis” shoehorned into their service offerings. But it’s easy to spot which businesses are focused on specialization and which offer “cannabis alternatives” to an existing market leaders. And that difference in identity will determine whether they survive post-legalization

When cannabis is legalized on a national and global level, revenues will continue to skyrocket, as will the amount of ancillary providers proclaiming their undying loyalty to the plant.